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The consumer purchasing behaviour of older Americans has more to do with their outlook on life than their age. The physical, social, and psychological changes people experience in later life shape their needs and wants. These events and circumstances give rise to distinct consumer segments with different ways of responding to marketing efforts.
Source: George Moschis, writing in the US magazine American Demographics.
1. Describe in detail the consumer purchase decision-making process. in Essay
2. Describe the psychological variables and social influences which are likely to affect the buying behaviour of older people? in Essay
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