Detail out the segments using the segmentation funnel

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Reference no: EM133488231

Question: In Chapter 6, we study segmentation and its importance in a B2B industry to understand their customers. Choose any B2B company (if it is a large corporation, you may want to focus on a specific product line for this assignment).

For the chosen company, identify 2 customer segments and detail out the segments using the segmentation funnel.

Reference no: EM133488231

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