Detail marketing strategy for taking the service

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Reference no: EM132830361

Setting up a Website or App(online store only).Target market (Young people, single parents, etc) for users swapping their unwanted stuff (Second-hand goods). Good for Good exchange,

Marketing strategies

Detail marketing strategy for taking the service to the target market.

Split the promotional strategy into two categories - launch and ongoing marketing - because they will require two different sets of tactics. The former will be gauged to attract new customers while the latter uses a mix that contains more tactics for keeping existing customers.

Reference no: EM132830361

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