Detail eight steps involved in marketing research process

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Reference no: EM132198218

Describe in detail the eight steps involved in the marketing research process:

1) Identification of the problem/opportunity and statement of the objectives

2) Creation of the research design

3) Choice of the method of research

4) Selection of the sampling procedure

5) Collection of data

6) Analysis of data

7) Preparation and presentation of the research report

8) Follow-up

Reference no: EM132198218

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