Reference no: EM133167697

DESTEP and PEST Market Analysis

Canadian Company: ONWARD MANUFACTURING BROIL KING

Briefly explain the following questions about the Netherlands compared to the above Canadian company.

New Entrants: NETHERLANDS

1. Is there a significant investment required for market entry?

2. Do laws and the Government protects and favor some firms over others?

3. Is there a minimum economy of sales to avoid being at risk?

4. Are consumers brand loyal to others currently on the market?

5. Are there registrations or requirements that can delay/prevent market entry?

6. Is there a steep learning curve that would put a new entrant at a disadvantage?

7. Is there any evidence of post-entry reaction by competition that could affect the profitability of new entrants?

8. Are there barriers preventing the exit of competitors?

Demographics: NETHERLANDS

1. Population growth rate- Current Population and the percentage growth of specific segments?

2. Immigration and emigration rates?

3. Age distribution and life expectancy rates?

4. Sex distribution?

5. Average disposable income?

6. Societal categories?

7. Family size and structure?

8. The ethnic breakdown of the population?

9. The primary language is spoken. Were other languages spoken?

10. The geographic location of target segment(s)?

11. Immigration and emigration rates?

Technological: NETHERLANDS

1. Basic technological infrastructure level?

2. Rate of technological change over the past five years?

3. Spending on research & development over the past five years?

4. Technology incentives (Government and business)?

5. Government legislation regarding technology?

6. Technology level in your industry?

7. Communication infrastructure?

8. Access to the newest technology?

9. Internet infrastructure and penetration?

Social/Cultural: NETHERLANDS

1. Overall health of the population and the segment you are targeting?

2. Education level/level of literacy of current population?

3. Importance of product safety to your target segment?

4. Lifestyles of target segment?

5. Buying habits of target segment?

6. Religion and beliefs of target segment?

7. Impact of Religious influences and beliefs on your products)?

8. Attitudes towards purchasing and using imported goods and services versus domestic goods and services?

9. Attitudes towards work, leisure, career, and retirement?

10. Attitudes towards the importance of product quality and customer service?

11. Attitudes toward saving and investing?

12. Attitudes toward "green" or ecological products?

13. Attitudes toward and support renewable energy?

14. What negotiation techniques will you have to employ to ensure a positive outcome?

15. Are there business customs and etiquette that you need to be aware of to ensure a positive outcome?