Despite the negative publicity surrounding uber

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Question

1. Despite the negative publicity surrounding Uber, consumers continue to utilize the company's services. Is this surprising?

2. Is ride-hailing likely to become a commodity service? If so, how will companies such as Lyft and Uber differentiate themselves in the market?

3. Do you think either Uber or Lyft will emerge as the leading global ride-hailing brand? Or will the sector be characterized by local and regional brands such as China's Didi or India's Ola?

4. As marketing manager of Uber's competitor Didi, how will you handle the threat of self-deriving vehicles that Uber can introduce in its markets?

Reference no: EM133481203

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