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Designs to attract a sufficiently large niche market

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Reference no: EM131405657

Read the following article about Apple at https://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/. Think about the role of product differentiation in a global context and then answer the following questions:

- How has Apple positioned itself to take advantage of unique designs to attract a sufficiently large niche market to surpass the competition in the United States and China?

- What does the Apple experience tell us about risks associated with strategic alliances or the risks associated with not pursuing strategic alliances?

Your well-written paper should meet the following requirements:

- 4-6 pages in length

- Support your analysis by referencing and citing at least three credible sources.

- Use APA style guidelines citing references as appropriate.

Reference no: EM131405657

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