Designing your persuasive ads

Reference no: EM13499590

You work for an advertising agency that has just assumed the account for a new software product. Your goal, of course, is to design a television and print campaign to persuade your audience to hold positive attitudes toward the product, and to purchase the product. What factors would you think about in designing your persuasive ads? Provide a concrete example.

Reference no: EM13499590

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