Reference no: EM133130432 , Length: word count:3000
Assessment: Project Report
Assessment Detail
In this assessment students are required to apply theoretical fundamentals in to practice by designing strategy for international business venture in Australia. That means students are required to select international market for Australian product/service or international product/services for Australian market. The project would contain following information:
Chap. No Particulars
1 Company Profile:
• Name of the company
• Address of Head/Corporate Office
• Brief Profile of company
• Major Milestones of the company
• Organization Structure
2 Product/Service Profile:
• Names & features of the product/service range
• Product performance in recent years
• Major highlights of the products
3 Country Profiling:
• Country Risk Analysis
• PESTEL Analysis
• Perspective Market Analysis
4 SWOT Analysis of the Company:
• SWOT Analysis
• SAP of the company
5 Government Policy Study:
• Australian Government policy for exporting
• Importing Country policy
• Norms and standards for the product import
• International Trade Agreements of Australia for that country
6 International Market Entry Mode:
• Considerations of different modes of international market entry in current globalized market environment.
• Selection of an appropriate international market entry mode for the company
• Reasons to support the selection of mode of entry
7 International Marketing Plan:
• Market Segmentation
• Target Marketing
• Market Positioning Strategy
• Marketing Mix Analysis
8 International Business Plan:
• Budgeting the total required Investments for venture
• Selection of sources of finance
• Marketing Estimation
9 Executive Summary of Plan
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