Designing organization structure to improve market success

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Reference no: EM131173029

The manager of R&D for a drug company said that only 5 percent of the company's new products ever achieve market success.

She also said the industry average is 10 percent and wondered how her organization might increase its success rate.

If you were acting as a consultant, what advice would you give her about designing organization structure to improve market success?

Reference no: EM131173029

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