Designing customer value-driven marketing strategy

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Reference no: EM132298357

These are marketing questions

1. Name and briefly describe the four major steps in designing a customer value-driven marketing strategy.

2. How can marketers use behavioral segmentation in consumer markets? Give an example for each method of behavioral segmentation.

3. Discuss the three factors firms consider when evaluating market segments. Which is most important?

Reference no: EM132298357

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