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Designing and implementing a cheap chic strategy

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Australian Discount Retail (a former Australian variety retailer), Jusco (a Japanese grocery discount retailer, now part of AEON), and Primark (a UK discount clothing chain) pioneered 'cheap chic' - combining discount store prices with fashion appeal.

What are the principal challenges of designing and implementing a 'cheap chic' strategy?

Design a 'cheap chic' strategy for a company entering another market, for example, restaurants, sports shoes, cosmetics or office supplies.

Reference no: EM132984091

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