Designing an effective strategic control system

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1. Explain the importance of brand equity and discuss 3 strategies a company may use to maintain a brand's competitive edge in the market place.

2. What are your thoughts as CEO of the concept and the associated steps in designing an effective “strategic control system” ?

3. What are your views as CEO of the advantages and problems associated with managing corporate strategy through the multidivisional structure? Please thoroughly discuss.

Reference no: EM132266572

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