Reference no: EM13235674 , Length: 4000-4500 word
Designing a system to help people brand their personal identity
Who are you? A cool-as designer, a surfer dude, a sports star, a coder, a book-loving geek? Who am I? An intellectual, an existentialist writer, a dancer?
Throughout our lives we express our personal identity in many different ways. Sometimes this is through direct interaction with people, but more and more we present ourselves online via digital media. We tweet how we feel about that person who ‘stole our' car park from us, post our dream holiday destination on Facebook, compose songs, design invitations, manipulate photos - all using digital software.
Some of this expression results in permanent artefacts - photos, recorded music - other things are more temporary - phone conversations with friends, live music.
Your task, this semester, is to design a system that will help people to brand their personal identity. Phase I of this project involves understanding how people currently deal with their personal expression. The aim of the activities in this phase of the project is for you to immerse yourself in the real-world context and issues involved in producing, managing, and sharing expression of personal identity, both online and in the real world/offline.
You can interpret ‘expression of personal identity' very broadly. Some things you consider might be active presentations of an artistic nature such as music, art or writing. Other aspects of personal identity might be happening more subconsciously such as the choice what food to eat, what sports to play or which friends to have; people might not perceive this as expression of their personal identity, nevertheless it forms a big part of it.
This understanding of context should be deep enough to prepare you to perform a detailed design of a system to support people in producing, managing and expressing their personal identity; the system should enable users to ‘brand their personal identity'. You will create and evaluate this design in Phase II. In Phase III, you will implement and evaluate a proof-of-concept prototype of the Phase II design.
Attachment:- Project Phase.pdf
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