Designing a survey instrument assessment

Reference no: EM133742412 , Length: word count:2400

Assessment Task - Designing a Survey Instrument

Learning Outcome 1: Apply the fundamentals of quantitative reasoning to solve real-world problems

Description

Purpose
This assignment task is aligned to the learning outcomes GLO1 & ULO1 and apply the ideas and concepts introduced in Module 1 to design a survey that can be used to collect sample survey data. (Note: For the purposes of this assignment, you will only be creating the survey instrument. Your survey is not being used to collect any actual data from the public, nor do you need to estimate the number of responses you require.)

Remember, the first step in Data Analysis is to collect a sample that faithfully represents the population we are investigating. By completing this task, you will develop your skills in designing appropriate questions in your survey such that the data you gather is robust and relevant.

Context/Scenario
The Creative Synthesis Solutions (a fictitious organization) is conducting a survey to gather information regarding Victorian's awareness, attitudes, and concerns surrounding Generative Artificial Intelligence technology. This will assist in understanding the perception of generative AI and its potential applications in a variety of fields, including art, education, entertainment, healthcare, and business. In your role as a data analyst, you have been tasked with developing a survey that will enable the company to collect Victorian's perception data regarding generative AI for subsequent analysis. Your survey results will provide invaluable insight into how Victorians view the potential of generative AI. Your findings will be used to inform the company's AI strategy and help shape the future of AI technology You should be mindful that the answer to each question you ask will be recorded for analysis in a dataset. This forms Part A of the assignment.
For Part B of the assignment, you will need to first establish how you would implement the survey (in other words, how would you distribute the survey). As a clue, it would be unwise to simply "hand out" a paper survey to anyone you meet. Secondly, you will need to decide on a "Sampling Method" that will ensure that you gather sample data that is representative of the population you are investigating. These steps are explained in more detail under Specific Requirements.
The survey should contain exactly 20 questions which ought to take a person no more than about 5 minutes to complete. For this survey, there should be no open-ended questions and, where appropriate, answers can be selected from options. (For more information, see Survey Question Hints and Guideline Two - Response Option Principle).

Specific Requirements

In this assignment, your tasks will be split into two (2) distinct Parts. Part A relates to the Survey Questions and Part B to the Collection of the Survey Data (i.e., the methodology and determination of the target audience).

Part A - Survey Questions

Task 1: write/create twenty (20) questions that are specifically aligned to the surveys purpose, i.e. "gain an overview of the Victorian household attitudes towards Generative AI".

Task 2: justify/state the purpose/reason for asking each question (Note: you should relate your answers back to the overall purpose of the survey).

Task 3: indicate the type of variable that is most appropriate to your question. If the variable is numerical, then please also indicate if it is Discrete or Continuous. (For more information, see Guideline Three - Variable Type).

Task 4: indicate the level (scale) of measurement that is applicable to each question (For more information, see Guideline Four - Level (Scale) of Measurement).

Task 5: indicate, in detail, the type of visualisation (e.g. Chart/Table/Graph) you would use to visually represent the data for each question.

Part B - Collection of Survey Data (Textbook: Berenson et. al. Ch 1)

Task 6: indicate the methodology you would adopt to conduct the survey (i.e. how would you propose the data should be collected).

Task 7: determine the target audience (i.e., what is your Survey Sampling Method) to ensure that your data is representative of the population and then describe your sampling frame.

Survey Question Hints
An example of an appropriate Survey Question:
What is your age in years (as at last birthday)?
Note: If you wish, you could also ask this question by asking the respondent to give/select an age range such as [19 to less than 25 years].

An example of an unacceptable Survey Question:
What is your name?
This example fails on multiple counts:
There can be "no purpose" in asking this question (see Task 2).
It's likely the interviewee will decline to answer any further questions (for privacy reasons), or they will deliberately answer the remaining questions untruthfully.
It would not be possible to represent the data gathered in any meaningful manner (see Task 5).

Reference no: EM133742412

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