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Designing a change communication strategy

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Reference no: EM133156528

Successful change depends on clear communication with all those who will be involved. The different media of communication differ in their information richness, with face to face being high in media richness, and email low in media richness. Change managers need to consider media richness when designing a change communication strategy.

Imagine that you are an employee of a large organization about to go through a restructuring. Think about the following issues:

-What information would you like?

-From whom would you prefer to get this information? Why?

-In what format would you prefer to get it: individually, in a group, other?

-What would be the best source (media) for you to get this information- consider the range of media referred to in this chapter, from low to high media richness? What would be the worst way of getting this information? Why?

-As a manager of change, in the future, how might you use these insights in terms of forming a media communications strategy?

Reference no: EM133156528

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