Reference no: EM133448675

Tim Horton's has asked you and your team to do some research and introduce three new snacks.

1. Read the questions carefully.

2. What concepts can you draw from the textbook to apply to this case?

3. Apply the concepts in a clear and convincing way.

This is case and answer should be based on this case

1. A). what is your selection of three new snacks?

b). Why did you select these three snacks?

2. A). How will you begin learning if your snack selections appeal to consumers?

b). what process will you follow to refine your product concepts to better appeal to consumers?

3 A). What steps will you take to make sure that your selection of new snacks are designed and produced with quality, efficiency, and profitability?

b). Describe how your snack selections fit with the Tim Horton's production and service process.

4. How will your team build and test prototypes/physical samples of your products?

5. A). Describe the process for running multi-store market tests on your new snack selections.

b). Describe the ramp-up stage during which employees are trained in the production and service process for your new snacks.