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RC Cola is considering marketing a new, fruit flavored soft drink. It hires Mark-D Design to develop the can logo and design. RC calculates that a good design raises can sales and is worth $.75 million to them. They agree to pay $.60 million for an acceptable design. Mark-D spends $.45 million on developing the logo and design. The design can be sold elsewhere for only $.15 million.
Ex-ante, what is Mark-D’s expected profit?
Ex-post, what is Mark-D’ expected profit over its next best alternative?
If RC tries to hold-up Mark-D, what is the lowest price they can offer? What is Mark-D’s profit in this case?
If RC anticipates needing can design in the future, will this change its incentive to hold-up Mark-D? Explain.
ACNE Corporation currently has a 20% market share in a $15 billion industry (measured by sales revenue). EMCA Corporation currently has a 17% market share in that same industry. What is the sales revenue for each corporation?
the nhfishercats are debating whether to build a new restroom in the leftfield area near the patio adjoining the
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A risk-neutral individual would:
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Suppose that an economy’s production function is cobb-douglass with CRS(Y=AK^α * L^1-α ) and α=.3. What fractions of income do capital and labor receive? Suppose that the capital stock decreases by 15 percent. How much does output increase or decreas..
If you have been offered $137,000 for a job in Los Angeles and $117,000 for a similar job in Dallas, which job affords you the highest purchasing power of the bundle of goods in the price index.
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