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Design thinking and innovation at apple by stefan thomke

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Reference no: EM132152752

Design Thinking and Innovation at Apple by Stefan Thomke and Barbara Feinberg (2012).

  1. Identify the innovation approach Apple has successfully used to identify customers' needs, and how did it help them to continue to stay ahead of the competition?
  2.  What role did Apple's people have, in the company constantly coming up with innovative products, and how did the culture at Apple encourage/discourage them?
  3.  What impact did Steve Jobs have on Apple and what did he bring, personally, to the organisation? What was Steve Jobs view of process and innovation?

Reference no: EM132152752

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