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Design the retention program

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Reference no: EM131951396

A large hotel resort decides to develop a customer retention program. The goal of this program is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. You will need marketing research plan to help the company design the retention program. Specifically, you need to identify:

1. The types of information the company will need to design the retention program.

2. Where to obtain the information.

3. The best method to obtain the information.

Reference no: EM131951396

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