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Design test that might reveal buyers sailing-related thoughs

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Reference no: EM133442815

Question

1. Design a test that might reveal buyers' sailing-related thoughts. For instance, what should Zanzi ask consumers to understand their implicit and unconscious perceptions of the ideal sailboat?

2. Consider when and why such a tool is needed.

3. What marketing technique should we use when consumers must be fully aware of their decision process?

Reference no: EM133442815

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