Reference no: EM133231474
1. In IKEA's example of value innovation, which of the following is not true?
It produced stylish products.
It offered greater variety of products at affordable prices.
It focused on small volumes and hence targeted niche markets.
2. YouTube's relationship with its customers can be categorized as
High touch engagement
Co-creation
Low touch engagement
3. Selling of high-margin Apple iPods with the combination of music on iTunes is an example of
The reverse razor-blade model
Fractional product
None of the above
4. The most important step in the design phase of the business model innovation is:
Assess product-market fit
Obtain market feedback to incorporate into the model
All of the above
5. Amazon's Kindle Unlimited program is an example of the following stage of the business model development:
Question
Resources
Basis of competition
6. Newspapers are a bundle of the following business models:
Content and images
News and advertisements
None of the above