Design of a new product or service

Reference no: EM13803214

Imagine that you have been selected as the Project manager (PM) for a process or product improvement activity or the design of a new product or service in your organization. Prepare a three- to four-page Project Requirements Document (not including the title and reference pages) for this project that describes the following items:

Background information
The problem or opportunity
Impact or effects of the problem
Who or what is affected by the problem
Consequences of ignoring the problem
Voice of the Customer Analysis (VOC) or Market Analysis
Strategic alignment
Key assumptions

Note: You will be using this project for the rest of the class to build various other documents, charts, diagrams and tools off it!

Reference no: EM13803214

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