Design of a new laptop for small and medium-sized business

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Under what condition or circumstances is the qualitative and quantitative market research appropriate for market research?

As a market manager at Lenovo, list and explain 2 key information from inside and outside the company would be important to help in the design of a new laptop for small and medium-sized businesses?

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Design of a new laptop for small and medium-sized business : Under what condition or circumstances is the qualitative and quantitative market research appropriate for market research?
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