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Task
Individual project, each student will be assigned a different brand (this is the same brand used in the midterm assessment). Students may consider their brand from a global perspective or from their own country's perspective.
Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.
Questions:
Design an Integrated Marketing Communications outline for your brand. Explain your reasons for using different elements of the IMC.
Marketing Myopia: Explain what your brand should do in order to stay strong along time and avoid decline.
Select one product of your brand and analyze which type of consumer do they have (innovators, early adopters, early majority, late majority, laggards).
What are the branding challenges and opportunities facing Campbell's market? Apply the four steps of brand building to Campbell's future efforts.
Discuss the impact unethical behavior will have on a company. Discuss who you feel are stakeholders in a marketing driven company and why?
Do you feel that it is important for a brand to establish a relationship with a customer? Why?/Why Not? What are some of the pros and cons to a brand making.
Who are your stakeholders? Identify at least four specific stakeholders or stakeholder groups. What are their values? Why do they think this issue is important?
Write 5 questions for a survey about meal kit delivery service. This is part of a marketing project course
write a minimum of three 3 page research report using current apa formatting. the report should cover the previously
How would you market a digital health service? What best practices would you implement to ensure that patients or consumers keep returning to a service?
The overall market for this type of service was 112,000 unique customers. What was QuickCrash's penetration share?
Global marketing is a challenging marketing concept that has emerged alongside with the increasing globalization and growing international business.
Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments.
Do you feel traditional advertising will continue to decline in importance as a means for marketing communication or will it rebound in the future?
Suppose you are five (5) years into exporting shoes to your chosen country, and have decided to try a new global strategy.
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