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If you adopt a regionalization strategy in India, you have limited resources prior to launch. You are able to focus on just one strategy to get the stores open. You may be able to address additional strategies later. In the short-term, which of these strategies must happen for the store to be able to open and should be the focus of your team's work early on?
a. Design furniture to suit the preferences and style of Indian customers
b. Modify the IKEA menus in store restaurants to suit the political and religious sensitivities of Indian customers
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