Design footwear with unbreakable

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Reference no: EM133527264

Problem: Imagine the life of a mother who is an international student in Canada and at the same time working full time constantly buys new footwear for her daughter. Despite spending hundreds of dollars on shoes, the soles quickly wore out, leaving her frustrated and looking for a solution. She tried cheap and expensive options, but durability remained elusive.

Solution: As a result of the frustrations described above, the fantastic D'KELVESSA concept was born. We design footwear with unbreakable/damage-free soles made from sustainable materials and customization options.

Imagine a world where shoe soles do not wear out constantly and endless purchases are unnecessary. You will no longer fear damaging your favorite occasional shoes; our innovative design guarantees longevity. With D'KELVESSA, durability is the top priority, with unbreakable and damaged-free soles that withstand even the most challenging activities, making your shoes steadfast companions in all your adventures.

Based on the above information, could you please give an "UNEXPECTED" target market for the footwear business? And state the reason why they need the product. This should not be a common target market like shoe collectors etc. It should be someone that you don't expect to be your target market because your idea should be CRAZY but a reasonable idea. Someone like a thief, a ghost hunter, a fisherman. Those are unexpected. BUT DON'T CONSIDER THIEF PLEASE and make sure related to FOOTWEAR with unbreakable/damaged-free soles forever.

Reference no: EM133527264

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