Design digital metrics, Design a digital metrics dashboard

Design digital metrics

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Reference no: EM133170936

Using the same business start-up that you introduced in Unit IV, select two types of digital marketing that you would use for your new business. Create a digital metrics dashboard for each by following the steps below.

Identify two types of digital marketing you would use with your new start-up business.

Design a digital metrics dashboard for each of the two types of digital marketing that would matter to the market researcher. As a new start-up, make sure you address customer acquisition and retention. Each dashboard should include a minimum of five metrics.

Why did you select these digital metrics for your organization?

How would these digital metrics provide the marketer with a better understanding of the customer and retaining that customer?

Explain the limitations of using digital metrics as a market research tool and ultimately in business decision-making.

Reference no: EM133170936

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