Design customer driven marketing strategy

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Reference no: EM1310059

Q. The 5 Step Marketing Process:

Understand marketplace/consumers,
Design customer driven marketing strategy,
Create marketing program that provides the customer with superior value,
Build profitable customer relationships,
the fifth step - your company reaps the benefits...capture value back from the customer.
Define the 5th step - in your words :

1. Cabela's, the World's Foremost Outfitter of hunting, fishing also outdoor gear, UNENDING PROGRESS ALSO GROWTH SINCE 1961....
Research Cabela, also then assess/analyze Cabela's marketing strategy (Explain why has it been so successful over so many years?)

2. Define an "Integrated Marketing Mix", also give an example -- present Elucidate how this company uses it well:

3. From the buyer's point of view, describe the 4 C's : the customer solution, cost, convenience &communication.

4. Illustrate is the connection between the 4 C's also the 4 P's (product, price, place, promotion)? Explain why did the marketing world move to the 4 C's? Give two examples.

5. Elucidate how does a company's MICROENVIRONMENT also MACROENVIRONMENT affect their marketing plans? Give several examples.

Reference no: EM1310059

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