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The source of a message and/or the message design can influence the success of advertising communication. The source can be the brand, the company, a celebrity or non-celebrity speaking for the brand.
(a) Find a popular advertisement and identify the source.
(b) What role does the source play in the communication effectiveness of this ad?
(c) What about the creative design elements?
Pareto chart separates "significant few from trivial many"
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In a pitch deck for a mobile application , do you mention all features of application or just certain ones?
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