Design can influence success of advertising communication

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Reference no: EM132261530

The source of a message and/or the message design can influence the success of advertising communication. The source can be the brand, the company, a celebrity or non-celebrity speaking for the brand.

(a) Find a popular advertisement and identify the source.

(b) What role does the source play in the communication effectiveness of this ad?

Reference no: EM132261530

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