Reference no: EM133633925

It is not necessary to have attended the event. To research the event you should seek out as many sources as you can and they may come from academic or non-academic sources. These could be newspapers, websites, social media, magazines and street press in researching and reviewing the event. When citing any academic or practitioner literature please use the Harvard style guide (a study guide is available via the VU Library website) to ensure you properly reference this material in your work.

Investigate and classify Glastonbury as an event.
Assess the social impact that Glastonbury has on both the local community in and around (Somerset, UK) as well as its broader contribution within the UK and beyond.
Assess the economic impact that the event has not only for the owners but for the regional economy and more broadly over the period of the festival.
Lastly, assess the role of environmental sustainability and the various initiatives undertaken at Glastonbury to "tread more lightly". Therefore you need to discuss and consider the actions, activities and educative role the organisers have developed for the festival and how that may have evolved over time.
The purpose of this assessment task is to:
To assess a global contemporary music and arts festival through the triple bottom line approach (TBL) using a range of information sources to assess how the event delivers upon social, economic and environmental outcomes.

This assessment addresses the following Learning Outcomes:

Learning Outcome 1: Design and recommend the optimal solution to maximise operational efficiency and profitability in a hospitality industry setting using an HBR-developed business simulation software tool; and,

Learning Outcome 2: Determine and interpret statistical data relating to specified tourism and events activities.