Design and manage an effective sales team

Assignment Help Marketing Management

Reference no: EM133631904

Problem

I. Compare and contrast business-to-business marketing and business-to-consumer marketing.

II. Examine the formal procedures of a purchasing operation; discuss the buying centre and types of business buying situations.

III. Discuss the segmentation process in business markets and apply the appropriate marketing to any given business.

IV. Appraise the forces that influence B2B sales and marketing environment.

V. Design and manage an effective sales team.

VI. Evaluate sales team performance.

VII. Analyze the market, and examine its structure, revenue and cost patterns as well as factors contributing to success.

VIII. Appraise the marketing mix of products and services for business markets including product management, pricing strategies, distribution and supply chain management, integrated marketing communication.

IX. Develop an effective B2B Marketing Programme.

X. Design a comprehensive Sales Management Programme.

Reference no: EM133631904

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