Reference no: EM132866505
BUS6001 Business Strategy Management - Asia Pacific International College
Assessment - Company Case Analysis
Assessment Detail
Assessment task 2 consists of two parts: Assessment 2a, and assessment 2b. Maximum word limits for each assessment is 2000 words including abstract, references, appendices, etc.
In this company case analysis, each group needs to identify and explain about an issue in business strategy management and offer solutions/recommendations. For explaining the issue in business strategy management, you will need some data/information. You can investigate a real-life case from an organisation. But you need to discuss with your group members and select and collect data from the organisation. We will not assign you to an organisation. You must discuss your choice of company with your lecturer by providing a verbal or written rationale for choosing a particular company. Your lecturer needs to approve your choice of company in written format (APIC email). Plagiarised assignments will not be tolerated.
However, if you feel, it would be difficult to collect data/information from a real organisation, you can collect data/information from secondary sources from online, company's annual reports or related business strategy management articles and news.
You need to consider a single but significant issue. Do not consider multiple issues as it will degrade the quality of work. You need to consider yourself being a consultant helping with the issue. We are looking for creative solutions proposed by groups.
Examples of issues could be:
• Strategic change
• Strategy and organization planning
• Collaborating to compete
• Competitive forces shape strategy
• Emerging technology and strategy
• Strategic positioning
Students will need to collect data from actual organisations and/or secondary sources. Valid sources for obtaining such data may include:
• Visits to the case company and interviewing key personnel (if you choose to do this,
interview questions should be included in appendices).
• Secondary data from online (it should be reliable and valid online data sources such as data from other research publications, databases and so on. (WIKIPEDIA is not a suitable one)
• Company's annual/quarterly reports
• Related business strategy management articles and news.
Structure and format of the report (Assessment 2a) Introduction
The introduction should include a background to the project and an introduction of the topic
you are researching, and its importance followed by the research objective and then the implications of the research.
More specifically- Introduction section shall include what are you doing? Why (importance)?
How (short methodology within 2-3 lines)? What are the contributions (to managers, literature)?
Literature review
Review the literature on the topic you are researching. Review of journal articles is preferred. Please make sure that your literature review reflects the understanding of business strategy management concepts for the purpose of applying them and the application of theoretical concepts. More specifically you need to write about the topic of your interest and relevant concepts based on previous studies. You need to mention what previous studies have investigated? What previous studies were not investigated (Research gap)? What could be done? How your study addresses the gaps in the previous studies?
Methods
Here you explain the methodology or sources of data/information and how do you collect. You should also describe the type of data (qualitative or quantitative) and how collected data can be useful. You can collect data from a real-life organisation or using secondary sources. You can also use some database such as Scopus, google scholar, science direct and so on if you collect data from secondary sources. In these databases, you can find lot of published papers with their own data; you can use them but must be cited. Please make sure that your method reflects the development of feasible and effective solutions to address the complex issue(s).
Structure and format of the report (Assessment 2b) Case study findings and analysis
Provide a description of the organisation (1/2 page). Then critically analyse the results in the light of the literature and discuss the results. Please make sure that your analysis and discussion reflects the critical analysis of complex information and theoretical concepts underpinning business strategy management practice. Also make that your analysis reflects the originality of potential solutions. (New techniques, knowledge, applications & management practice). Further, your analysis shall reflect justification for innovative ideas and processes. You need to present all the tables/ figures showing the findings of your study. You also must discuss the results and
compare your findings with the literature.
Conclusion
You need to discuss your findings and how the findings can be helpful for the business and what are the risks for implementation. You should also discuss if there any limitation of the study. Conclusion opens with a brief summary of the report and then considers the consequences of the suggestions. No new material should be introduced in this section.
Assessment: Report of a Business Marketing Strategy Case
Assessment Detail
You are required to complete this assessment on an individual basis. For the purposes of this assignment, you must (a) select a business case which can be from media channels, journal articles or textbooks (b) design and implement communication and marketing strategies, (c) reflect on the role of leadership in formulating, communicating, and implementing marketing business strategy and ethical issues (d) present the outcomes. You are required to conduct an extensive research on the business case and on the literature of business strategy by accessing and citing industry reports and academic articles. A minimum of 8 academic references is needed to support your evaluations, recognitions, recommendations, and reflections.
Attachment:- Business Strategy Management.rar