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Individual project, each student will be assigned a different brand (this is the same brand used in the midterm assessment). Students may consider their brand from a global perspective or from their own country's perspective.
Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.
Question 1: Design an Integrated Marketing Communications outline for your brand. Explain your reasons for using different elements of the IMC.
Question 2: Marketing Myopia: Explain what your brand should do in order to stay strong along time and avoid decline.
Question 3: Select one product of your brand and analyze which type of consumer do they have (innovators, early adopters, early majority, late majority, laggards).
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