Reference no: EM131715027

Question: Kosmin and Lachman (1993) had a question on religious affiliation included in 56 consecutive weekly household surveys; the subject of household surveys varied from week to week from cable TV use, to preference for consumer items, to political issues. After four callbacks, the unit nonresponse rate was 50%; an additional 2.3% refused to answer the religion question. The authors say: Nationally, the sheer number of interviews and careful research design resulted in a high level of precision ... Standard error estimates for our overall national sample show that we can be 95% confident that the figures we have obtained have an error margin, plus or minus, of less than 0.2%. This means, for example, that we are more than 95% certain that the figure for Catholics is in the range of 25.0% to 26.4% for the U.S. population. (p. 286)

a. Critique the preceding statement.

b. If you anticipated item nonresponse, do you think it would be better to insert the question of interest in different surveys each week, as was done here, or to use the same set of additional questions in each survey? Explain your answer. How would you design an experiment to test your conjecture?