Design a survey instrument of a minimum of 12 items

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Question: As the customer services manager at WAPA, you have decided to organize an action research study on customer dissatisfaction with WAPA's services. For this assignment, please complete the following:

Design a survey instrument of a minimum of 12 items to ascertain the views of your customers. Your instrument is intended to unearth areas of dissatisfaction and customers' recommendations for change.
Field test your survey instrument with a minimum of five of your family, friends, or colleagues and report on your findings.

Reference no: EM133424267

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