Design a six month imc program for samsung

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Reference no: EM131527818 , Length: 15 Slides

Integrated Marketing Communications Assessment: Individual Short-Term IMC Program Plan

Assessment Description

The purpose of this short-term IMC plan is to further develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to practice your planning skills in developing an IMC campaign with inclusion of budgetary and timing constraints.

Based on your report findings in assessment 1 and your creative brief, you are required to design a 6 month IMC program for Samsung's redesigned message addressing the recent "exploding battery" crisis. To make your learning experience as close as possible to a "real" word business, you are restricted to a budget of $50 000.

Your short-term plan must include the following:

Part I:

Marketing communication goal and objective/s
Redesigned message (refer to your assessment 2)
Key target audiences

Part II:

Choice of Marketing Communication Mix

6 month media schedule based on the media mix criteria including time and budgetary restrictions

Reach
Frequency
Continuity

Part III:

Suggestion of at least three campaign evaluation methods

In preparing your slide deck, you will need to reference at least 10 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.

Reference no: EM131527818

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Reviews

len1527818

6/12/2017 5:18:52 AM

Total 15 slides with speaker notes, no plagiarism please. Follow rubric please, previous work will be available with start working email. In preparing your slide deck, you will need to reference at least 10 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material. This file must be submitted as a ‘PDF’ document to avoid any technical issues that may occur from incorrect file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin will notify you if there is any issue with the submitted file. In this case, you must contact your lecturer via mail and provide a brief description of the issue and a screen shot of the Turnitin error message.

len1527818

6/12/2017 5:18:25 AM

From your comprehensive analysis, you have drawn dynamic and convincing evaluation. It is extremely likely that all or most of your plan would be considered and implemented. Correct grammar and spelling throughout the analysis with no obvious errors. There is an obvious and logical connection between your statements, enhancing the structure, synthesis, credibility, and readability of your analysis. Your slide deck is professionally presented and exceeds expectations in what is evidently suitable for a high-grade commercial environment. In-text referencing and the resultant reference list are correct, with no errors.

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