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Design a simple survey instrument

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After determining your marketing research design, it is time to create your questionnaire for the survey you will perform in Unit 8. The marketing research questionnaire you design should be administered to at least 10 people during the execution stage of this project, which is in Unit 8. If you have not yet determined your sample, you should, at this time. Complete the following for this assignment:

-Design a simple survey instrument. To design this instrument, or tool, you can use techniques such as:

  • Likert Scale.
  • Semantic differential.
  • Another scale commonly used in consumer research.

Create at least 10 questions for your survey.

Include instructions and ensure that they are clear and easy to understand.

Use Apple corp

Remember, you will use this tool in Unit 8 to conduct your survey, and you will need a minimum of 10 responses.

Reference no: EM131182370

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