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Design a research proposal that can be used to address the following decision problem: "Should the Marriott Hotel in Pittsburgh, Pennsylvania, reduce the quality of its towels and bedding in order to improve the profitability of the hotel's operations?"
In your own words, what is marketing research? How has the Internet affected marketing research? As part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy
In your judgment, what level of scale design would be the most appropriate in creating the necessary scale measurement for collecting primary data on each construct
Do you think Walmart is doing enough to become more sustainable? Using examples from your research on Walmart, evaluate its sustainability activities regarding employees, society and the environment.
Prepare a marketing plan on Powershop Australia - The total word limit of 4000 as it has to be uploaded on safe assign
Discuss the growing importance of scanner-based research. - Why has scanner-based research been seen as "the ultimate answer" for marketing researchers?
Global Success through Franchising: Secret Recipe Cakes and Cafe case study - Explain clearly how your underlying Research Philosophy influenced the aforementioned choices.
What are the theories behind making this product work - Develop three ideas for an ad campaign to promote this "No Soap, Soap".
What is your overall thought on their place in society as it relates to marketing? Do they replace traditional Web sites? Is the desktop computer dead? What about the laptop?
Explain how you could use social networking to create a viral marketing campaign for your group. Identify three feasible viral hooks.
How can a company/businesses use eCRM (Multi channeling interaction 1 in eSC coordination to compete in this Environment ?
In which situations are intermediaries bearers of reputation? Do sellers benefit from the presence of a reputation system on Amazon MarketPlace? Provide a detailed answer.
Describe the different types of loans made by a commercial bank. - Mat does a banker need to know in order to decide whether to make a loan?
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