Reference no: EM131999014

You are to design a research project. This will include using academic sources to review the relevant literature, conducting analyses, and advising the management based on the findings of the research. More specific requirements for the assignment will be discussed in lectures. Tutorial time in a computer laboratory has been scheduled (weeks 6, 7, 8) so that you can develop an understanding of SPSS/Excel and data analysis which is essential for your group assignment. Some lecture time will also be allocated to the group project so that your lecturer can provide direction/make suggestions.

Report Structure: The group project should have the following structure:

1. Executive Summary: Major findings and major recommendations

2. Introduction: Background (of the case); purpose (of this report); two to three research objectives for a study that you would seek to conduct; and format (of this report).

3. Write a short literature review of at least six academic sources relevant to your topic. Any source including books, journal articles are acceptable, as long as they are relevant. You can also use a particular website for some information. If websites are used they will be in addition of the six academic sources.

4. Describe the methodology and justify your choice.

Specifically describe about the measures, sampling method, procedure of data collection

5. Analyses and findings: Run some analysis to turn the data into useful information as follows:

a) Descriptive statistics:Sample characteristics will be described with descriptive analysis. This will include at least the following analysis: Frequency, percentage; Measures of central tendency (means, median, mode); Measures of dispersion (variance, standard deviation)

b) Inferential statistics:Inferential statistics will be used to analyse relationship between variables. This will include at least the following analysis (Chi-square, Pearson's r, t-test, ANOVA test).

6. Discussion and managerial advice: linking your findings to extant literature. Advise the management about the usefulness of the findings.

7. Limitations and directions for future research. Suggestions of how the research can be improved.

8. Include a correctly constructed reference list of all sources used in the project, not just those used in the literature review section. Appendices also should be attached which will include all the analysis and graphs etc. that are not included in the body of the report.

Attachment:- assignment and dataset.zip