Design a questionnaire to satisfy roxanne freemans info

Reference no: EM132372115

Assignment

1. Research topic is: ROLE AND IMPORTANCE OF CSR ON ORGANISATIONAL BRAND IMAGE THE CASE OF WOOLWORTHS AUSTRALIA

2. Assessment :Research Design and Methods (2000-2500 words)

3. APA REFERENCING STYLE

Case 15.1 Agency for Health Care Research and Quality

Questions

1. Evaluate the questionnaire. Can you suggest any improvements?

2. Will this survey meet its objectives? Explain.

Case 15.2 Canterbury Travels

Questions

1. Critically evaluate the questionnaire.

2. Will Canterbury Travels gain the information it needs from this survey?

3. Design a questionnaire to satisfy Roxanne Freeman’s information needs.

Assessment : Research Methods (2000-2500 words)

Students arc required to present a detailed account of the method(s) selected for carrying out their research as proposed in Assessment. A justification of the choice of data collection method(s) should be made. Details of the precautions to be taken to meet ethical requirements should also be provided. Where appropriate, the response should outline the use of cross-functional, multi-disciplinary research approaches that reflect the complex character of business problems. The response will be expected to include sufficiently detailed contextual notes, spreadsheets and other complementary material that allows for the evaluation and potcntial replication of the research.

Level 9 (Masters) Assessment Criteria

• Clarity and extent of details regarding data collection methods

• Adequacy of justification for the choice of method(s)

• Evidence of critical evaluation of methods and their application

• Precautions taken to meet ethical requirements

RESEARCH DESIGN METHODS By Zikmund, Babin, Carr and Griffin. 9th Edition.

Reference no: EM132372115

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