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Design a questionnaire based on the aspects

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Reference no: EM131494921

Assessment Description

Overview:

In this individual assignment, you will be given an opportunity to critically analyse and understand the driving forces of perception, attitudes, motivation, group and individual differences, culture, family and lifestyle that influence consumer behaviour and consequently consumers' purchasing decisions. Based on the analysis you conducted in Assessment 1, you are required to create a survey via Survey Monkey - a free online instrument. The sample size must include a minimum of 15 participants who recently purchased the product or service that you analysed in Assessment 1. The survey must comprise a minimum of 10 questions. You are then required to provide a 5-page summary of the key findings.

Please note that it is essential to seek "real" and valid participants who legitimately purchased the product or service.

You will need to use theories and concepts related to consumer behaviour discussed in Weeks 5 to 8. More specifically:
1. Set a goal
2. Design a questionnaire based on the following aspects: Perception
Attitudes Motivation
Group and individual differences Culture
Family and lifestyle
3. Select participants
4. Gather data
5. Analyse data
6. Write a 5-page summary analysis
7. Attach graphical evidence of the survey results as an appendix (not included in the 5 pages)

For those students who have limited experience in using Survey Monkey as a survey and data collection tool, it is recommended to view the following online tutorials or visit our Academic Success Centre for further guidance and support.

Survey Monkey: How to Get Started

Survey Design Tutorial Part 1: Choosing a Survey Goal

Survey Design Tutorial Part 2: Writing a Question List

Survey Design Tutorial Part 3: Best Way to Write a Multiple Choice Question

Survey Design Tutorial Part 4: Yes/No Questions

Survey Design Tutorial Part 5: How To Write Clear Answer Choices

Survey Design Tutorial Part 6: How To Use Ranges

Survey Design Tutorial Part 7: Matrix Questions

For more useful tips on how to use Survey Monkey please view YouTube channel

Assessment Format
Your analysis should follow a professional report structure.

Title Page
Sample Survey Analysis: Arial size 12 text font; 1.5 spacing; 5 pages (no more) Purpose
Development of survey instrument Administration processes
Data analysis Findings
Appendices (Survey Monkey graphical representation of results)

Verified Expert

This assignment is completed in 1500 words in which we have explained consumer behavior introduction, analysis and summary of the paper, conclusion, survey paper and appendix.

Reference no: EM131494921

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Design a questionnaire based on the aspects : Consumer Behaviour and Marketing Psychology - You will need to use theories and concepts related to consumer behaviour
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Reviews

inf1494921

6/6/2017 5:10:15 AM

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len1494921

5/13/2017 7:12:02 AM

Report Format /20 marks Total Marks /100 o Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis o Ideas/themes have not been developed o The format chosen for your analysis lacks thought and consideration for the intended audience o Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis o Ideas/themes have been developed, but your composition lacks connections and integration o The format chosen for your analysis is appropriate, but major improvements would enhance its presentation o Grammar and spelling are very good but with occasional errors o Ideas/themes have been developed, but connections are not always obvious o The format chosen for your analysis is appropriate but some improvements would enhance its presentation o Errors in grammar and spelling are rare o There is a logical connection between your statements, adding to the readability and credibility of your analysis o Your analysis is professionally presented and has been submitted in the appropriate format

len1494921

5/13/2017 7:11:36 AM

Criteria NN (Fail) 0%-49% P (Pass) 50%- 64% CR (Credit) 65%-74% DN (Distinction) 75%-84% HD (High Distinction) 85%-100% Questionnaire Design and Theory Application /20 You have demonstrated little or no theoretical application relevant to consumer behaviour You have demonstrated basic theoretical application relevant to consumer behaviour You have demonstrated sufficient theoretical application relevant to consumer behaviour You have thoroughly applied relevant theories to consumer behaviour You have expertly applied and integrated all of the theories relevant to consumer behaviour Sample Survey Analysis /40 marks Your analysis lacks depth, and your interpretation is not relevant You briefly analyse some of the sample survey information and your interpretation is not always relevant You sufficiently analyse most of the sample survey information gathered from the questionnaire and your interpretation is well structured You thoroughly analyse and interpret the survey information articulately You critically analyse and interpret the survey information articulately and convincingly

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