Reference no: EM131267208
You began the process of defining the marketing mix, starting with the components of product and distribution. The next stage of the strategic planning process continues defining the elements of the marketing mix, and this section- Part 5-focuses on promotion and communication decisions for the promotion mix, including advertising, public relations, sales promotion, and personal selling. Use the following exercises to guide you through the promotions part of your strategic marketing plan.
1. Define your promotional objectives. What specific results do you hope to accomplish, and which promotional tools will be responsible? How will you use promotions to differentiate yourself from your competition? Remember that promotions cannot be directly tied with sales because there are too many other factors (competition, environment, price, distribution, product, customer service, company reputation, and so on) that affect sales. State specific objectives that can be tied directly to the result of promotional activities-for example, number of people redeeming a coupon, share of audience during a commercial, percent attitude change before and after a telemarketing campaign, or number of people calling a toll-free information hotline. Remember to have offline promotions drive online traffic.
2. Design a promotional message or theme. Does this message inform, remind, persuade, or educate the target market? Make sure this message will work across both traditional and electronic media. How is your promotional message consistent with your branding? Is this message or slogan unique and important enough to be copyrighted? Check with the U.S. Copyright Office at https://lcweb.loc.gov/copyright
3. Will you be designing and producing all your promotion tools in-house, or do you need to find an agency? What are the advantages of designing promotional tools in-house? Disadvantages? Try https://www.agencyfinder.com to assist in your decision.
|
Performing the mathematical operation
: Each line of the output file should contain the result of performing the mathematical operation for the corresponding element of the list that was passed to this function. You may use the split() function to split each string into it's separate pa..
|
|
How the ama code of ethics relates to the issue
: What should Jane do? Why? - What does the AMA Code of Ethics say about accuracy in promotional materials?
|
|
How new technology is provided for foreign countries
: Explain how the WHO, GHDx, and the World Health Summit are involved in world health, including information about how new technology is provided for foreign countries.
|
|
What is the minimum amount that you will accept today
: What component of CEO pay do you think most aligns the interests of stockholders and CEOs? Explain. What is the minimum amount that you will accept today if you are to select the lump sum offer
|
|
Design a promotional message or theme
: Define your promotional objectives. What specific results do you hope to accomplish, and which promotional tools will be responsible?
|
|
Write a c program that takes two command line arguments
: Write a C program that takes two command line arguments. Both arguments are expected to be decimal numeric values and they are to be restricted to 8-bit unsigned integers. The program must be able to display each value in binary form. The first argum..
|
|
Formula for converting a temperature
: The formula for converting a temperature from Celsius to Fahrenheit is F = 9/5 * C + 32 where F is the Fahrenheit temperature and C is the Celsius temperature. Your program must use a loop to display the table
|
|
What is the communication process for viral marketing
: What is the communication process for viral marketing? Is it different from conventional marketing?- What was the initial promotional mix of the True Blood campaign, and how might it suggest an observance of IMC?
|
|
Build a simple network
: Discuss with your Learning Team the components and behaviors of devices needed to build a simple office network based on the following office scenario:
|