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Design a product's value proposition using branding, pricing, and sales promotions.
GEL-8.03: Apply critical thinking to formulate a logical solution to a problem.
According to Kotler et al. (2022), well-differentiated products can create a significant competitive advantage. Therefore, creating a distinctive aura for a product helps distance it from competitors. Moreover, marketers must have strong pricing strategies to remain profitable and competitive.
Read the scenario and address the checklist items in line with the goals of a hired marketing consultant by Carlo.
Scenario (fictional): In 2020, Carlo or Carlo's Pizza* launched a new concept of eating pizza - conical pizza! Instead of eating pizza in its traditional form, the pizza dough is eaten like an ice cream cone. The cones are made through a patented device created by Carlo. This technique allows consumers to eat pizza on the go with one hand. Therefore, the pizza does not drip with grease or sauce. The cones are personalized with whatever fixings the consumer desires. Toni is currently using a cost-based strategy for pricing. Market research indicated this product would be a huge success. The organization even started franchising the concept in 2021. Nevertheless, the company has had lackluster sales. Toni believes the company needs a better product and pricing strategy.
Generic Goals:
Part One
Checklist:
Part Two
Describe which method(s) has been used to enter foreign markets. How has the company gained competitive advantage through competing internationally
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You have developed a new line of high-end organic balsamic vinegars. Determine your pricing objectives and develop your pricing strategy. Support your decisions
Product Life Cycle Limitations And Implications
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What competencies were you able to develop in researching and writing the Comprehensive Project due in Unit 5? How did you leverage feedback from your peers in the Discussion Board for Units 1- 4 in completing the Project? How will these competenc..
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