Design a preliminary product marketing mix for tim horton

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Tim Hortons is a café chain famous for its coffee and donuts. It was founded in 1964, by the hockey player Tim Horton and his friend Jim Charade in Hamilton Canada where initially it started as a hamburger joint but later was changed into a café. It was acquired by Burger King in the year 2014 for 11.4 billion dollars. Tim Hortons faces competition from strong brands like Starbucks, Dunkin Donuts and Subway. Headquartered in Ontario, Canada the company is present in 4613 locations with a workforce of 100000 employees and generated a net revenue of 3 billion dollars.

Design a preliminary product marketing mix for Tim Horton's.

Reference no: EM132991071

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