Design a plan to measure marketing performance

Assignment Help Marketing Management

Reference no: EM132095409

Question: This assignment is a continuation of Assignment 1.

Write a six to seven (6-7) page paper in which you:

1. Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support the expansion in the west coast.

2. Construct a strategy for managing the higher-ranged product brands. Provide a rationale for your strategy.

3. Develop a pricing strategy for the higher-ranged products. Provide a rationale for your strategy.

4. Generate at least two (2) ideas for sales promotion, advertising, and sale promotion strategies.

5. Select and outline a digital strategy. Provide a rationale for your strategy.

6. Design a plan to measure marketing performance. Provide a rationale for your strategy.

7. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

Reference no: EM132095409

Questions Cloud

Prepare apaper that assesses the image vs service marketing : Prepare a 2-3 page paper that assesses the following: Image vs. service marketing, The "product" being marketed (e.g. good, service, idea, organization).

Devise your own story that fits in the categories listed : Devise your own story that fits in one of the categories listed. Stories should be 250-350 words in length and can be written in first or third person.

How do you appeal to the audiences emotions : How do you appeal to the audience's emotions? How do you establish credibility with your audience?

Describe the function of each channel member : Choose the marketing channel alternative that will best suit your firm and selected country. Describe the function of each channel member.

Design a plan to measure marketing performance : Select and outline a digital strategy. Provide a rationale for your strategy. Design a plan to measure marketing performance. Provide a rationale.

What should sparrow pharmaceuticals do : What should Sparrow Pharmaceuticals do? Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.

Create the proper journal entry for manovic : Create the proper journal entry for Manovic as of January 1, 2010. Include description of entry below it

Development of countrys trade and business policy : prepare a detailed strategic report to management that analyses the macro-environmental, geopolitical risks and opportunities, as well as overall market

What are the archetypes : What are archetypes? In what level of consciousness are they contained, according to Jung's theory? What archetype has Bob been influenced by?

User Account

All Pages