Design a plan for investment opportunities for partners

Assignment Help Marketing Management
Reference no: EM131165215

Current Market Situation & TGC Truck Current Success in the Market

• Need statistics regarding projections for the food truck industry in Philadelphia as well as past earnings

• Need from Dave the financials and balance sheets of TGC

• Interview with Mac Mart will highlight feasibility / length of time it could take till The Grill Cheese could be profitable

Potential for Expansion

• Provided that the market has potential and the Grill Cheese should continue in businesses, we may want to first explore the estimated cost of buying a new truck + equipment

• Hypothetically develop a timeline for when that truck could be purchased and launched for (1) different, upcoming events where the Grill Cheese could showcase itself OR (2) possible locations for the truck to operate on a daily basis and the associated costs of daily operations (ingredients, gas, etc.)

Partnership vs. Franchise Agreements

• An explanation of different advantages and disadvantages between Dave and Paula (1) finding investment partners to purchase a new truck and continuing to contract employees, as the truck currently does for events (2) a partner who, with Paula and Dave, who faces same amount of risk for truck operations but is willing to run the truck on a more consistent basis, thus resulting in higher profits (3) an individual who utilizes the Grill Cheese name/ idea if the truck is incorporated

• Provide model agreements for each

Operational Handbook - Information documented:

A food truck operations manual will generally cover the following sections or categories:

• Menu and kitchen management
• Personnel administration
• Purchasing and inventory
• Employee training
• Cleanliness and sanitation
• Safety and security
• Marketing and promotions
• Business and financial management
• Equipment management
• Vehicle management

Handbook for business consulting

1. We need a comprehensive franchise/partnering agreement that lays out financial requirements, operational responsibilities, quality control and profit sharing ect. We hope to get this signature ready.

2. We need comprehensive presentation materials that communicate to the potential partner/ franchisee the procedures costs and benefits of becoming a "Grille Cheese partner/Franchisee.

3. We need a comprehensive handbook for partners/franchisees that outlines operational procedures for concessions, policies, and "The Grill Cheese" and Strategy.

Design a plan for investment opportunities for partners - new truck - those potential opportunities (events, daily traffic, etc) - 5 or 10 year plan to eventually grow (another truck, brick and mortar facility)

-breakdown of profit sharing / equity in the company

Three-pronged approach (financial/ marketing / legal responsibilities)

https://thegrillcheesephilly.com/locations/

Attachment:- mgkt1.rar

Reference no: EM131165215

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