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Design a new product for the company to launch

Assignment Help Marketing Management
Reference no: EM132404422

Assessment Task - Marketing Report

Intended Learning outcomes:

1. Research and evaluate an existing business; define its internal and external environments and identify a strategy to best align the business's internal capabilities with its external opportunities.

2. Research, define and argue a business case to justify a new product.

3. Communicate effectively through structured written argument in a professional report format.

4. Search for, locate and evaluate discipline specific information.

Purpose and aims: This assessment is designed to apply the knowledge and skills developed by the students to evaluating the external and internal environment in which new product is to be realised and defining strategies appropriate to its realisation. The business concept relates to a new product relevant to the company which forms the overarching focus of the learning activities of this section of the subject. In this assignment, the student is expected to analyse the external and internal environments (SWOT), identify a relevant strategy (S-0, W-O etc.), identify and describe a target market, and develop a suitable new product for the company to introduce for this target market.

Description of assessment: In this assignment, each of you must choose a company from the list of companies provided (see below for a list of companies).

You will choose a country (not Australia) that your company operates in and provide relevant background information and analysis on both the company and country, and design a new product for the company to launch in that country. You will need to provide a market description of the relevant market conditions that your company operates in. This might include variables such as the prevailing economic conditions, demand and supply factors, and a description of the industry etc. for that country. You will need to provide a referenced SWOT analysis for the company in that market, identifying the internal strengths and weaknesses and external opportunities and threats of the company for the chosen market. The goal of a SWOT analysis is to identify the critical factors that may affect your proposed business concept (or new product) and then build on your strengths to reduce your weaknesses, exploit opportunities and avoid potential threats. You are also expected identify and describe using marketing segmenting variables, one target market being served by your company.

Use 3 types of resources in the marketing plan:

1. Industry reports

2. Company reports

3. Prescribed textbook.

Word limit/page limit - 2000 words/ 6 pages plus references (use the Harvard Referencing style).

Attachment:- Marketing Report Assignment File.rar

Reference no: EM132404422

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