Reference no: EM131885261
Question: Purpose of Assignment: The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.
Assignment Steps: Resources: Marketing: Ch. 3: pg. 72-92; Ch. 8: pg. 207-227
Scenario: Choose a company whose products you are familiar to use as the example for this exercise.
• Must be a real company.
Design a mock up (sample) survey to gain primary data about your market.
• Choose the method you will use for your survey. (i.e. pamphlet, telemarketing, focus group, internet, etc.)
• Use six different types of questions that covers people's attitudes, demographics, behaviors, and preferences. Please refer to Chapter 8 and the Wendy's examples as well as week 1's lecture.
• If you chose a pamphlet or focus group, use Microsoft Publisher, Word, or Adobe Photo Shop in order to design a pamphlet, double sided card, or worksheet. Attach it as a pdf file.
• If you chose an internet survey, use Survey Monkey. You can include those questions in the paper or on a separate pdf.
• If you chose telemarketing, provide a script.
Write a 500 to 700 word essay
• Explain the type of research you are doing, the method you chose, and reason behind each question you asked and why you chose those specific style of questions.
Cite a minimum of two peer-reviewed sources with at least one coming from the textbook.
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Errors in punctuation and capitalization
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What does the book say about operations management
: What does the book say about Operations Management, Supply Chain, Quality, or Logistics? Why is this book important to the study of Lean?
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Determine the critical path for this project
: Determine which tasks need to be completed first and which tasks are dependent upon other tasks to be completed prior to starting.
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Advertising a controlled means of communication
: List two characteristics that make advertising a controlled means of communication.
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Design a mock up survey to gain primary data about market
: The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival.
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How the love appears in three different works
: Identify how the Love appears in three different works, each from a different Humanities discipline (visual art, music, dance, poetry, prose
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When is art good
: When is art Good? Does this imply something about how stories should resolve? Does this imply something about legitimate and illegitimate content?
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Analyze the impact of the given events on the project
: Analyze the impact of those events on the project. Determine if any mitigation activities are required and explain why.
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Books of the new testament
: In spite of the diversity of the New Testament writings, is there one main theme that unites all the books of the New Testament?
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