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Design a mock up survey to gain primary data

Assignment Help Marketing Management
Reference no: EM131912465

Question: Purpose of Assignment: The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization's survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenario's dilemma.

Assignment Steps:

Scenario: Choose a company whose products you are familiar to use as the example for this exercise. I suggest using Samsung for their phones/Android products.

• MUST BE A REAL COMPANY

Design a mock up (sample) survey to gain primary data about your market.

• Choose the method you will use for your survey. (i.e. pamphlet, telemarketing, focus group, internet, etc.)

• Use six different types of questions that covers people's attitudes, demographics, behaviors, and preferences. Please refer to Chapter 8 and the Wendy's examples as well as week 1's lecture.

• If you chose a pamphlet or focus group, use Microsoft Publisher, Word, or Adobe Photo Shop in order to design a pamphlet, double sided card, or worksheet. Attach it as a pdf file.

• If you chose an internet survey, use Survey Monkey. You can include those questions in the paper or on a separate pdf.

• If you chose telemarketing, provide a script.

Write a 500 to 700 word essay

• Explain the type of research you are doing, the method you chose, and reason behind each question you asked and why you chose those specific style of questions.

Cite a minimum of two peer-reviewed sources.

Format your paper consistent with APA guidelines.

Reference no: EM131912465

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